ASCI banned Education ads of Kota Coaching Vibrant Academy (I) Pvt. Ltd

ASCI banned Education ads that are misleading, unsubstantiated claims OR they claim to be the No.1 in education fields. Kota Coaching Vibrant Academy (I) Pvt. Ltd. among them.

bannedThe CCC found following claims in the advertisements by four different advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were UPHELD.

  1. Satyadeva Institute: The advertisement’s claims, “No. 1 Institute in Asansol” and “No. 1 Result Maker Institute” were not substantiated with any verifiable comparative data of the advertiser’s institute and other similar institutes, or any third party validation; and are misleading by exaggeration. Also the claims, “Faculties from Patna”, “Test the Best”, and advertisements showing published photographs of students, are false and misleading by exaggeration.
  2. Vision IAS (Vision IAS Classroom): The advertisement’s claims, “15 ranks in top 20 and 70+ ranks out of top 100 successful candidates in the Civil Services Exam 2016” which was given below the photographs of six individuals with a line above the photographs reading “OUR CSE 2016 RESULT”, was not substantiated. Thus, the claims were false and misleading by gross exaggeration.
  3. Complaints against the following two advertisements of the educational institutes were UPHELD because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’: Krystal Institute and Appin Technology Lab (ATL Foundation).
  4. Ambition School of Competitive Education: The advertisement’s claim, “Most trusted Institute @ Purnea, Bhagalpur & Muzaffarpur” was not substantiated with any comparative data of their institute vis-à-vis other similar institutes in the three towns mentioned in the advertisement; nor was any independent third-party validation or research to prove this claim submitted. Further, in respect of the claim, “Scholarship worth Rs. One Crore”, no information was submitted to show the details of the scheme including the criteria for the same, details of students who had been given such scholarships in the past, and independent third-party validation or certification to substantiate this claim. In view of the above, it was concluded that the advertiser had failed to substantiate the claims they had made in the advertisement; and therefore, the claims made by the advertiser were false, and misleading by exaggeration.
  5. Times Centre Learning Ltd. (Timespro): The advertisement’s claim, “Trusted by Thousands for their Banking Career” was not substantiated with any evidence to prove that the advertiser’s institute is trusted by thousands for their banking career and was misleading by exaggeration.
  6. International Institution of Technology & Professional Training (IITPT): The advertisement’s claim, “100% Money back guarantee” was not substantiated with any authentic data. Therefore it was concluded that the claim was false and misleading by exaggeration.
  7. Mukils Englio: The advertisement’s claim, “100% Job Placement Assistance.” is misleading by implication as it was concluded that the use of 100% numerical is not relevant for “job placement assistance” claim.
  8. Sure Centre Success: The advertisement’s claim, “Jharkhand’s only trustworthy and prestigious guiding institute” was entirely unsubstantiated and therefore, the claims were considered to be false and misleading by exaggeration.
  9. Deeksha Classes Pvt. Ltd.: The advertisement’s claims of being, “Most trusted brand in Education” and “Get upto 100% Scholarship”, the advertiser had failed to substantiate the claims they had made in the advertisement; and therefore, the claims made by the advertiser were false and misleading by exaggeration.
  10. Sri Hari Academy Gate: The advertisement’s claim, “100% Success in AEE” was entirely unsubstantiated; the advertiser had not submitted any authentic data, nor was any independent third-party validation or certification of the claim provided.  Therefore, the claim was considered to be false and misleading by gross exaggeration.
  11. Complaints against advertisements of all educational institutes listed below mostly are UPHELD because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’:Mody University of Science and Technology, Vibrant Academy (I) Pvt. Ltd., Mothers Education Hub, SR Leaders Institution and Morning Lotus International Preschool. 

Source: https://www.ascionline.org/images/pdf/asci_june-17_ccc_recomm_press_release.pdf

Related posts:

Leave a Reply

Your email address will not be published. Required fields are marked *